May 23, 2006
Niche markets help travel agents stay in business
Over the past five years, the number of travel agents has gone from 142,000 to 91,000 thanks to the ease with which people can book online. The survivors are finding niches like adventure travel, eco-tourism, and ethnic travel (I don't exactly know what ethnic travel is so maybe there will be a future article on it once I've done some reading). They are also marketing their expertise:
"If you're spending $20,000 or $30,000 for a trip, why wouldn't you spend the extra few hundred dollars to get the expert advice of someone who's been there?" adds Nigosian (a travel agency owner), who has visited 100 countries.
Posted by James Trotta at May 23, 2006 12:54 AM
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