May 18, 2007
New marketing technique at Disney includes travel VOD
I thought that this article on Disney's new travel-focused, video-on-demand programming was timely considering our recent discussion of travel TV shows.
According to the article, "Disney's channel, called Travel on Demand, will be available to 9 million Time Warner Cable Inc. and Cablevision Systems Corp. digital customers starting later this month." When watchers see something inspiring, they can press a button on their remotes to prompt a call from a Disney travel agent.
I like this kind of innovative advertising and it makes perfect sense for both Disney and the cable companies. Disney creates the content and pays the cable companies to show it - cable companies make money. Disney gets access to people who are asking for more information on their products - the most likely customers. And since these people watching Disney's "Travel on Demand" are giving their attention willingly they pay only for the people who hear their message.
Posted by James Trotta at May 18, 2007 8:10 AM | TrackBack