September 5, 2007
Disney tours worldwide (Adventures by Disney)
Adventures by Disney is a 2-year-old part of Walt Disney Co. Disney is using its brand name to sell travel to more than its theme parks and cruises. They have vacation packages throughout the world and will add eight more locations next year.
That means they will have trips to China, Australia, several destinations in America, Costa Rica, Peru, and a number of destinations in Europe.
I've never tried an Adventure by Disney vacation, and while I suspect they deliver what they promise...
Embark on an Adventures by Disney guided vacation and immerse yourself in the magic of expertly planned, hassle-free vacation experiences around the world - brimming with surprises for the entire family.I suspect you end up paying too much for the Disney name. For example, a 13-day, 12-night China vacation will cost from $3,599 to $5,399 a person, not including air fare.
Now China can be a tough country to travel around on your own, but it can also be very inexpensive. Somehow I doubt that $5,000 (without airfare) is much of a value.
Of course, I respect Disney's marketing strategy - they would be stupid to offer cheap (less profitable) vacations because when you think of Disney you're not supposed to think of cheap...
Anyway, Disney travel VOD is another blog entry on Disney marketing. And if you do a search for Disney on this blog, you'll find lots of stuff.
Posted by James Trotta at September 5, 2007 2:09 PM | TrackBack