September 28, 2007
Philadelphia's marketing to get more sophisticated
I blogged a while back on the Philadelpha advertising slogan: Get your history straight and your nights gay in Philadelphia.
I thought it was clever so this article made me feel a little bad when they said that the city of brotherly love is getting more sophisticated than the old slogan. I suppose I don't try to sell myself as sophisticated much anymore anyway.
One interesting number from the article is that the ads worked for Philadelphia:
Philadelphia saw a $153 return for every dollar spent on its marketing campaign, according to a 2005 gay tourism survey. But now, more than 75 cities around the world have gay tourism campaigns, as do travel companies like Orbitz, Travelocity, American Airlines and Southwest Airlines.Posted by James Trotta at September 28, 2007 5:18 AM | TrackBack
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