October 10, 2007
Tourism marketing in Tanzania and Brazil
I've always been interested in how countries market their tourism opportunities so i found this article on Tanzania and brazil pretty interesting. One line from the new Tanzania commercial is "Tanzania: Land of Kilimanjaro, Zanzibar and the Serengeti."
Brazil is focusing on "golf attractions, beaches and natural wonders."
Posted by James Trotta at October 10, 2007 2:12 PM | TrackBack
And as for Brazil: big, round asses too!
Posted by: Jim at October 11, 2007 11:06 AMI just attended the annual JATA travel expo in Tokyo. Whew... what a nightmare it was. That's of course refering to all the participating countries lack of knowledge about their own countries, in particular in what the targeted would-be Japanese vacationers see as reason for choosing to go there.
Take for instance Tanzania: Land of Kilimanjaro, Zanzibar and the Serengeti
To the Japanese Kilimanjaro is a coffee variety. The question they were asking the Tanzanian tourism representatives was, "Why are you here?" And the reply was, "To invite you to come and see our wildlife etc..."
But to the Japanese Kenya has that avenue covered.
So how then could Tanzania attract them?
You need to market a different product (to the Japanese) I told Tanzania - I consult ill performing enterprises by the way. In Japan when one hears the name "Tanzania" it is most often associated with the name JUMA IKAANGA. To the average American he's who? Ikaanga dominated the marathon - a sport that drives the Japanese crazy with excitement - through the eighties. Marketing the country for its people would put Tanzania on the map in Japan. Visit Tanzania: Home of Ikaanga.
For America it would be, "Visit Hemingway's Tanzania" - the Hemingway/ William Holden connection would do it for the traveller that idolizes the two mavericks.
For many travel destinations the allure lies in something that is so far from the images we see on their travel brochures... pity it takes a while before the marketing strategists understand what is going through the mind of the targetted vacationer.