October 14, 2007
Lake Tahoe changing, evolving away from its niche
This article is pretty interesting because it relates to one of my favorite books, Seth Godin's marketing book, Purple Cow. His idea is that new products have to serve a specific niche (and do it very well) to have a chance. Then if you succeed you need to exploit your "purple cow" (your unique product that people like enough to recommend to friends) for all it's worth.
It seems like that's what's happening in Lake Tahoe (which I've mentioned only briefly in past posts) and other areas. Tahoe was very successful in its niche so now the best way to profit is to use that popularity to make as much money as possible by attracting people from outside its old niche:
Massive redevelopment and an influx of wealth in recent years have all but wiped out the old kitschy charm of Tahoe's southern shore. As the transformation proceeds, the area is trying to become all things to all people: an upscale resort town as well as a draw for the younger set looking for all-night clubs and tequila shots.Speaking of change, although this one is not permanent, how about the Spa Experience in Grand Central Terminal, NYC? The Spa Experience will run from 11 a.m. to 7 p.m. on Oct. 31 and Nov. 2, and from 11 a.m. to 5 p.m. Nov. 1 and Nov. 3. Who would've thought that commuters would have time for a spa treatment? Of course it may be perfect - I know there have been a few times when I left work feeling like I needed a massage or something. Posted by James Trotta at October 14, 2007 12:46 PM | TrackBackIt's a similar formula playing out in vacation spots across the country, from Atlantic City, N.J., to Aspen, Colo.
