November 9, 2008
Travel marketing: discounts, business changes, & Leonardo DiCaprio wanted to be a travel agent
This article tells us that it's not too late to get a travel deal this winter. In addition to travel deals (including a bunch of luxury cruises toward the end of the article) they talk about changing business strategies:
Meanwhile, some industry giants are changing the way they do business. Liberty Travel, the travel agency chain based in Ramsey, N.J., recently began promising not just to match but also to outdo competitors’ prices by $10 per adult and $5 per child if a customer finds a less expensive airfare, travel package, cruise or tour quote — a pledge the company is calling its Price Beat Guarantee. And the Globus brands, which include Globus, Cosmos, Monograms and Avalon Waterways, have done away with single supplements, typically $550, on 11 new vacations to Europe to give solo travelers an incentive to book those trips.Very good news for solo travelers.
Speaking of changing business tactics, how about this prediction: no more free travel brochures. It's a UK article but other countries would likely follow suit.
And how's this for a tourism marketing slogan: "experience the city the Obamas enjoy." Apparently the Illinois Bureau of Tourism plans to launch a three-day getaway promotion featuring Barack Obama sites...
And this may not be related to anything, but did you know that Leonardo DiCaprio wanted to be a travel agent when he was a kid?
Finally, about a year ago, I wrote about Korean Air and Asiana flight attendants. The most recent comment (left just a few hours ago) cracked me up:
I flew Korean Airlines from Tokyo to LA today and I was smitten by the beautiful Korean Airline Attendants. They ARE SO BEAUTIFUL and SO ATTENTIVE that I thought I was in heaven....Thanks for the laugh International traveler. Posted by James Trotta at November 9, 2008 10:38 PM
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