Ashton Kutcher investing in and advising new travel site

Airbnb is getting a lot of free publicity thanks to Ashton Kutcher’s star power. The actor (and comedian and model) is investing in the travel website, which seems to be another booking engine for travel accommodations including privately owned apartments and yachts.

Kutcher is also joining Airbnb as an adviser, which sounded like a publicity stunt to me. I was probably wrong though. Apparently Kutcher knows his stuff when it comes to tech investing (he got into Skype early and that company was just bought by Microsoft so I guess the rich are getting richer).

“For many, Ashton Kutcher is an actor and heart throb, but in the tech scene he’s made his mark as a branding and new media expert with an eye for great ideas and a fearless approach to new markets,” Airbnb said. “To the Airbnb team, he is more than an icon — he is now our ally and trusted adviser.”

Kutcher also advises Pasadena’s UberMedia and they just launched A.Plus; a Twitter app designed by Kutcher.

“From scavenger hunts through the streets of Austin to promote Nikon cameras, to raising awareness for the Sundance Film Festival with reality TV, Ashton’s branding initiatives set new standards for brand engagement through technology,” Airbnb said. “With Ashton on board, we’ll be working together to take our community engagement to the next level and expand our international presence to reach more people from different cultures all over the world.”

Filed Under: Travel stocks & business

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  1. Sharon says:

    I read about this yesterday, as a new travel website attracted my interest. Thought they might need your input,etc., but it looks more like a travel booking website. Yeah, they’ll make a fortune with Ashton behind it.

  2. Holly says:

    I agree wholeheartedly, Ashton. I found Airnb a last month — a very very cool app and the people that work there are terrific!

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