I don’t understand the problems people have with this ad

This ad was pulled by North Dakota because it became controversial after negative comments on Facebook. The picture seems pretty tame to me. The text: “Drinks, dinner, decisions. Arrive a guest. Leave a legend.”

I don’t get it. How is it that this ad received enough criticism to propel the story to Yahoo’s front page? And why do they have to remove it from Facebook but the “photo will remain in the printed version of the 2012 visitors’ guide?”

Related old blog entry: controversial ad for Korean air with woman on her knees and controversial Spirit ads.

Filed Under: Tourism marketing

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  1. Liz S says:

    The tagline/slogan combined with the photo infers the visitors will be legendary by having sex with the local women. That is pretty debasing.

  2. Ker says:

    The advert itself is just odd. The picture is fine, the trouble is with the text.

    Drinks, dinner, DECISIONS

    Arrive a guest, leave a legend.

    The word decisions is in italics which is used to emphasize that word in particular.

    What is your interpretation of the text?

    The men are having the drinks, presumably they are the ones that will be making the all important decisions.

    What decisions would those be? Which of the local women to choose/use for sex? In that connotation, the picture looks like the men are saying hmm what race do I want to sample tonight?

    And what’s the point about’ leave a legend’ What, the memory of your sexual encounter will forever leave you a legend in her mind?

    I certainly wouldn’t want the women of my town advertised To potential vacationers like that.

    It’s not the picture, it’s the pic paired with the text.

    P.s I know the slogan is arrive a guest leave a legend, but here it evokes something sexual and sexist.

  3. James Trotta says:

    Actually I never saw the men as the main characters in this ad so I thought the message would apply to the two guys and the three women. If anything, more to the women since you see their faces better than the guys’ faces. If the ad were going to run in a men’s magazine or something then I’d have to assume I was wrong and the ad is only giving men the legendary status. Otherwise, I assume they want to attract male and female tourists and the ad should speak to all.

    And I hadn’t noticed the ‘decisions’ in italics – that is weird.

  4. Sharon says:

    The ad fails to promote North Dakota legendary tourism in my opinion. It’s just 2 men having drinks and flirting with the 3 women hanging around outside…for what…especially combined with the slogan. Drinks, dinner, decisions..hmmm…about what…the rest of the night? It could be any bar, any window, or any street…sort of cheapens the idea of visiting North Dakota. Nothing legendary or unique about the scene or the slogan.

  5. Mike says:

    Here’s the translation, in case you were wondering.

    “North Dakota: Come fill our squaws with firewater and have heap big time.”

  6. flaglinda says:

    The ad is kind of stupid for tourism. It shows nothing of what North Dakota has to offer for tourism. The picture could be anywhere, any town.

  7. Sharon says:

    I thought it was about 3 women trying to figure out where the 3rd guy was…:-)

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